An SPCA commercial featuring Sarah McLachlan's haunting song "Angel" as a backdrop to heartstring-tugging images of dogs and cats in distress has raised $30 million for the American animal-relief organization.
The huge fundraising pull of the emotional TV ad is unprecedented for a non-profit promotion, according to a Boxing Day article in The New York Times.
The promotion — simply known as "The Ad" in non-profit circles due to its staggering success — has been a staple on North American airwaves since its debut in early 2007.
Click here for the full article.
Aren't you amazed at the good results that a little bit of effective marketing can create? I've had a lot of experience with marketing, public relations, event planning, and more that I enjoy using to help out different animal welfare organizations. In the past, I've assisted Orangutan Outreach by throwing an informative and fun fundraiser, the Orangutan Outreach Benefit Concert (you can still purchase t-shirts to donate to the orangutans, if you like). I'm also currently working with some Alabama animal shelters and animal-rescue organizations in different marketing-related areas, such as online marketing, website design, and managing e-newsletters. I would be happy to assist you and your favorite animal-welfare organization as well; just contact me via email at kittymowmowsanimalexpo@gmail.com to get started. I look forward to hearing from you!
Note: The video in this post is a new commercial from Sarah McLachlan and the SPCA. It's different from the one mentioned in the article above.
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This ad caught my eye and I have to say that it has the ability to touch many hearts. This is a great accomplishment for the animal community.
The commercial is very beautifully done and I love Sarah Mclauchlan but I know she would be horrified what the Victoria B.C. Spca did to our married daughters beautiful three year old healthy gentle dog that was immediately killed by the manager Penny Stone even though I told them I wanted to take the dog home he was dead within an hour if that. Sarah would be horrified as our family and friends and all others are.
That’s a sad story.
I don’t know the shelter’s side of the story, so I don’t want to cast judgment, but many animal shelters euthanize new animals (and old animals) too quickly.