The first rule of fight club is, there is no fight club. The second, though less well-known rule, is never double-cross PETA. It’s one thing to end up on their shit list in the first place — but to make them a promise one moment — championing yourself as defender of animals — and then completely give them the finger the next is not wise. At the very least, it will lead to half-naked women dressed in only lettuce parading outside your stores; which, depending on your point of view, may or may not be bad for business.
Such is the dliemma now faced by fashion icon Giorgio Armani who, despite last summer promising the animal rights organization to never use fur in his collections again, has gone ahead and released a fall line stuffed with pelts.
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