Preserve Your Legacy by Naming a New Species | Kitty Mowmow's Animal Expo

Preserve Your Legacy by Naming a New Species

This could have YOUR name on it

Jeff Goodhartz is now confident his family name will go on forever, thanks to a sea worm found in the Belize mangroves.

Goodhartz is single, he has no children, but he said a $5000 investment has given him peace of mind for his family legacy. That's because he bought naming rights for a sea worm, "goodhartzorum," from the Scripps Institution of Oceanography.

"This really jazzes me up," said the 55-year-old high school math teacher whose namesake is translucent with a flamboyant blue tuft. "It will be out there, the family name."

Scripps unveiled its name-a-species program earlier this year. This new twist on taxonomy is a way to raise research funds, and many groups are taking part. Now the debate is growing whether the practice lends itself to fake scientific discoveries, and signals a need for oversight.

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