Pets play extremely important roles in the lives of millions of Americans. These furry companions treat us like every day is our birthday, yet their birthdays mostly pass without notice. According to a survey* conducted by Purina of 1,000 pet-owning Americans, 43 percent do not know the exact birth date of their pet.
In honor of National Pet Month (May) and all pets with no set birthday, Purina is hosting a nationwide "Fur-real Birthday Pawty" Celebration on Saturday, May 17, 2008. On this day, pet owners are encouraged to honor their adopted pets at the same time shelters across the country will celebrate the rescued dogs and cats in their care that may have unknown birth dates.
Up until now, a lot of pet owners, who didn't know their pet's real birthday, just celebrated on a day of their choice. Only 17 percent of the pet owners surveyed that celebrate their pet's birthday do it on the pet's actual birth date. In comparison, 30 percent said they celebrate their pet's birthday on the day they adopted their furry companion since they don't know their actual birth date. And 16 percent of celebrating pet owners just pick a random day to recognize their pet's birthday.
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