kittymowmow on April 17th, 2008
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A hard-hitting public awareness campaign to help protect seals, whales and elephants is being run by The International Fund for Animal Welfare (IFAW) and Animals on the Underground.

The campaign will feature ads on 224 sites across the London Underground network from April 21 for two weeks. Members of the public are being asked to send a text message to help protect these threatened or endangered species.

Tens of thousands of endangered elephants continue to be threatened by the illegal ivory trade, over a quarter of a million seals are killed annually in Canada’s cruel and unsustainable seal hunt and whales are still being harpooned despite an international ban on commercial whaling.

“These posters will place a spotlight on the current threats to some of the world’s most iconic species – whales, elephants and seals,” said Robbie Marsland, Director of IFAW UK. “This is a great opportunity to highlight to people across London that they can make a difference by taking action in support of IFAW’s campaigns to end this cruelty.”

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