Virtual Penguins Helping Real Penguins

...In Club Penguin, a popular online game club for the elementary school set, more than 2.5 million kids gave their virtual earnings to charities in a contest this month. In response, the site's founders are giving $1 million to charities based on the children's preferences...

...At Club Penguin, children's penguins have virtual jobs, earn virtual coins and can buy things for their virtual igloo homes. The site held a 10-day "Coins for Change" campaign ending on Christmas Eve in which 2.5 million users donated in some cases as many as 1,500 coins - enough to furnish an igloo - to charities. In turn, the site, owned by Walt Disney Co., divided 1 million real dollars among the charities: the Elizabeth Glaser Pediatric AIDS Foundation, the World Wildlife Fund and Free the Children.

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Check out Club Penguin on Wikipedia, or visit the Club Penguin official site.